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about us

We make the finest basics in organic cotton: 100% KIDS COMFY

Little Label is a Dutch brand that has been designing beautiful basics for over 15 years, with a complete collection of underwear and sleepwear for babies and kids in organic cotton. The collection consists of fine cotton basics for the little ones and kids up to 14 years old, for which the following always applies: "fashion meets comfort". Little Label items are designed so that kids want to wear them every day. The stylish basics are made of the softest premium quality organic cotton, in beautiful colours and cool prints with a perfect fit. Trendy and sophisticated at the same time.

We focus on sustainability, which means organic production, enduring design and material quality. Styles that last as long as possible, both aesthetically and quality-wise. With the use of beautiful colours, soft quality materials and great designs (all produced in a sustainable environment), we created a brand that offers all year stock products. For many years, we have been working well with the same suppliers in Portugal, Turkey and China, whom we visit regularly. It feels great and familiar to work with people you know and trust.

Quality and comfort have been the Little Label tradition since 2005. We are a small team and we enjoy making beautiful quality basics. We are always inspired by the perfect balance between design, quality and comfort. Making the everyday special is what we love the most at Little Label. And we just love making the perfect basics at great value for money, with the collection being available online at a very affordable price.

The starting point for our designers is for kids to want to wear the basics every day. Our success-story is actually very simple: children themselves ask for Little Label, which is the best and most important feedback we can receive.

Little Label. Making the Little Things in Life Special.

XXX love Charlotte


about us



We are an ambitious team who share the same passion: to develop the most beautiful and comfortable basic clothing that makes kids happy. We handle the entire process, from design (color, material selection and fit), production supervision, sales, communication, to the moment it is delivered to the customer.

simone reijnders - customer service
It is important that customers feel welcome in the shop of Little Label. They are in good hands with Astrid. Customer focus and good service are of high importance in our company. Astrid is also the main point of contact for all retail buyers. She knows all retailers by name and provides the best possible service everyday.

jesse bergsma - sales
Jesse is responsible for retail sales, both national and international. Traveling all over Europe Jesse realizes our international growth & ambitions. More continents to follow!

evi van zelst - social media
Hayley is resposible for online marketing and social media. She keeps everyone informed of the latest developments in social media and realizes our social media plans.

susan boersema -  design
Season after season Susan makes the greatest designs for our collection. For many years already she is of great value for Little Label with inspiring ideas and refreshing designs.

jurate chimarios - online
Jurate is based in London. From overseas she monitors our online shop. She knows all about the technical details.

margeriet van der Laak - graphic design
For all our brochures, our webshops and artwork Margeriet translates the Little Label feeling into great design and beautiful images.

charlotte de Leeuw - founder & general manager
After years of working for various magazines and publishers, Charlotte decided to start up Little Label. She became fascinated by the entrepreneurship, the brand Little Label, and the people who have joined the Little Label team. Charlotte is responsible for the general, financial and commercial management.

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