• Orders shipped within 24 hours
  • Personal customer service
Cart0 Items Total €0.00

September 17th 2021

A dream come true!

Little Label's comfy children's pajama collection has been well-known and loved for a long time now. The last few years I've been getting a lot of requests from mothers for a women's collection. And now that moment has finally arrived:
A Little Label pajama-collection for women! As you are used to, naturally made from the softest organic cotton and with the perfect fit. 100% comfy and now with a feminine touch.

You can order this first women's collection in our webshop now.

A new season, a new collection of pajamas, for yourself and of course also for your mini-me! I have worked on the collection with love and great pleasure. The nights are getting colder and I hope you enjoy wearing the new pajama collection as much as we enjoyed making it.


organic pyjamas


September 15th 2021

New winter-sleepwear collection

NOW ONLINE: new winter sleepwear collection. All styles are made from the softest organic cotton. For newborn and little ones, and kids up to size 170-176.
Visit our webshop and see all new colorful prints and classic stripes.

organic pyjamas

boys sleepwear 

March 10th 2021

New summer-sleepwear collection and new underwear styles.
Now online: 
the new collection most comfortable basics in organic cotton: 100% KIDS COMFY


kids sleepwear

summer sleepwear

kids underwear


November 24th 2020

Black Friday, Cyber ​​Monday...
This time of the year is about shopping with high discounts. Nice, we thought so too the last few years. A short boost of our sales and attractive promotions for our customers, everyone happy.

But… it doesn't feel right. Discounts in our webshop during this period, probably means higher prices in the other months of the year to compensate. Little Label offers a good price / quality ratio all year round. Also we stand for fair prices in the entire productionchain from cotton to our products delivered to the customer's home. Beautiful sustainable products at a realistic and competitive price.

As a customer you must also be able to rely on the fact that if you buy beautiful basics for the kids in our webshop today, there will not be a big discount promotion in your mailbox tomorrow. That doesn't feel right. As a loyal customer of Little Label, you must be able to rely on us to pay the right price.

These Black Friday weeks have therefore been causing mixed feelings for us for some time now and we have therefore decided not to run big Black Friday promotions.

At Little Label you can rest assured that our products are always competitively priced. And of course we regularly try to surprise our customers with nice extras and small promotions, or temporarily ordering without shipping costs. We like to surprise you, but especially with the most beautiful sustainable products at a fair price.



November 18th 2020

New limited edition Christmas pyjamas. We are already looking forward to it: The Holidays! And especially with these new Christmas pyjamas in the softest organic cotton! Sleepsuits for the little ones and pyjamas for kids up to 12 years with beautiful Christmas print. Don't wait too long because the stock of this limited edition Christmas pyjamas is limited.



November 5th 2020


free bag   free bag


Little Label is celebrating its 15th anniversary! We are very proud! Time flies and every day we enjoy making the finest basics that the kids love to wear. Without our loyal customers and enthusiastic fans that would of course never have been possible. We are very grateful for that. Thank you!

Today we have a present for you. With orders over € 50 you will receive this great large cotton bag as a free gift! The bag will automatically be added to your shopping cart when you order is over € 50. This promotion runs until November 15th, or while stock lasts. So don't wait too long!

XXX Love Charlotte


September 9th 2020

New sleepwear collection arrived! A great quality collection for babies and kids, from newborn up to 14 years. A stylish sleepwear collection in the softest organic cotton, where fashion meets comfort. We believe it’s the little things in life that matter most.



new sleepwear



March 27th 2020

Due to current circumstances, we temporarily extended our returns period. Orders in our webshop can be returned up to 30 days after purchase. 
So don't worry that you have to go out for your returns to drop off. 
Take your time and return the items when you prefer! 



March 18th 2020

Dear customer,

It feels a bit awkward to inform you about the beautiful new items in our webshop for this is not a priority in these unreal and difficult times. Our focus is not on shopping, but on major concerns for the health of everyone and their loved ones. At the same time, I am determined to lead our company through this challenging period with the Little Label team. Our priority is the your well-being, and that of your family, friends, colleagues and business partners around the world.

We are focused on finding solutions to continue our deliveries from abroad, for the beautiful children's shops that buy our collections who are struggling and of course for the working processes where health and safety are the most important. It doesn't help if we put everything "on hold" (however tempting) on ​​the contrary ...

We realize shopping may not be your top priority these days, but if you do indeed feel like having a look or sending a family member or a friend a gift, you can browse through our beautiful new collections with new underwear, pyjamas and Spring items that we've been working hard on over the past few months.

We would love to visualize, the moment in the near future we can all meet and greet again, when this crisis had ended. For now, let's take good care of each other.

At Little Label we realize more than ever: It's the little things in life, that matter most.

Take care,

love Charlotte XXX




February 21th 2020

NEW sleepwear & underwear-styles arrived!

 new underwear


New underwear and new sleepwear styles in new colorways, in the well-known beautiful quality in organic cotton. The basics are made in fashionable colors with a perfect fit, simple and sophisticated at the same time. They mix and match endlessly. Also our classics, such as the white T-shirts and pyjamas with stars, are back in stock. 

The renewed and expanded underwear and sleepwear collection is for kids from size 2Y up to size 14Y. The basics are practical and stylish and made of the best and softest organic cotton. With the use of beautiful colors, soft quality materials, great designs and produced in a sustainable environment. we create a brand that presents all year stock products, cool timeless collections with great value for money. 


new sleepwear


June 25th 2019

  newborn collection



New styles and new colorways, in the well-known beautiful quality. The quality newborn basics are made in fashionable colours with a perfect fit, simple and sophisticated at the same time. They mix and match endlessly.

The classics, such as the white bodies and grey melee pants, are back in stock. The collection of Little Label basics are designed in such a way that they can be perfectly combined. The renewed and extensive newborn collection is for the little ones from size 50 to size 80. The clothing is practical and stylish and made of the best and softest organic cotton. Indispensable in every wardrobe. 

A stylish newborn collection where comfort meets fashion, whatever the season. Essentials in trendy colors and prints, which match perfectly and combine endlessly.
The clothes are practical, yet stylish and made of the finest and softest organic cotton. Happy kids. Happy moms.

We focus on sustainability, this means organic production, and enduring design and material quality. Styles that last as long as possible, both aesthetically and quality-wise. At Little Label we just love making perfect basics.

Be inspired in our shop...


May 30th 2018


Wow! We had such a great response when we asked you to name your favourite charity that could use our donation. With your help we have chosen to donate our clothes to Wings of Support.

Wings of Support is a private initiative of KLM employees. Wings of Support supports children at destinations of Dutch airlines by providing financial support and, if possible, practical assistance for education, shelter and (medical) care.

Thanks to the great initiative of Wings of Support, the donated Little Label clothes will be spread all over the world! Want to know more about Wings of Support? Check out their website >> 


Sign up for our newsletter

Be first to hear about news, offers, sales and Little Label collections.

Your email address will never be used for any other purpose then the newsletter from Little Label.