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We make the most comfortable basics in organic cotton: 100% KIDS COMFY

Little Label is a Dutch brand that has been designing beautiful basics for over 15 years, with a complete collection of underwear and sleepwear for babies and kids in organic cotton. The collection consists of fine cotton basics for the little ones and kids up to 14 years old, for which the following always applies: "fashion meets comfort". Little Label items are designed so that kids want to wear them every day. The stylish basics are made of the softest premium quality organic cotton, in beautiful colours and cool prints with a perfect fit. Trendy and sophisticated at the same time.

We focus on sustainability, which means organic production, enduring design and material quality. Styles that last as long as possible, both aesthetically and quality-wise. With the use of beautiful colours, soft quality materials and great designs (all produced in a sustainable environment), we created a brand that offers all year stock products. For many years, we have been working well with the same suppliers in Portugal, Turkey and China, whom we visit regularly. It feels great and familiar to work with people you know and trust.

Quality and comfort have been the Little Label tradition since 2005. We are a small team and we enjoy making beautiful quality basics. We are always inspired by the perfect balance between design, quality and comfort. Making the everyday special is what we love the most at Little Label. And we just love making the perfect basics at great value for money, with the collection being available online at a very affordable price.

The starting point for our designers is for kids to want to wear the basics every day. Our success-story is actually very simple: children themselves ask for Little Label, which is the best and most important feedback we can receive.

Little Label. Making the Little Things in Life Special.

XXX love Little Label


fair price


Winter Sale, Mid Season Sale, Black Friday...

There always seems to be a nice reason to offer high discounts. We thought so too over the last few years. A short boost of our sales and attractive promotions for our customers and everyone is happy.

But… it doesn't feel right. Large discounts in our online shop mean higher prices during the other months of the year to compensate. Little Label offers a good price / quality ratio all year round. Also, we stand for fair prices in the entire production chain, from cotton to the delivery of our products to the customer's home. Beautiful sustainable products at a realistic and competitive price.

As a customer, you must also be able to rely on the fact that if you buy beautiful basics for the kids in our online shop today, there will not be a big discount promotion in your mailbox tomorrow. That doesn't feel right. As a loyal customer of Little Label, you must be able to rely on us to charge the right price.

These big sales have therefore been causing mixed feelings for us for some time now and so we have decided not to run big price-promotions.

At Little Label, you can rest assured that our products are always competitively priced. And of course, we regularly try to surprise our customers with nice extras and small promotions, or temporary free shipping. We like to surprise you, but especially with the most beautiful sustainable products at a fair price every day of the year.


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