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The success of Little Label is quite simple. Kids want to dress "in an easy comfortable way" and their hip mums want their kids to look fashionable and nice ...

1+1 = 2

Little Label designs pure basic clothing in 100% cotton for babies and kids. A stylish collection where comfort meets fashion, whatever the season. The quality basics are made in fashionable colours with a perfect fit, simple and sophisticated at the same time. They mix and match endlessly. The kids basics are designed so that kids want to wear them every day.

Charlotte de Leeuw and Ruth Hogewoning "we design a collection Basics for babies and kids made out of the finest and softest tricot fabric. We offer number of trendy colors, which match perfectly and combine nicely. The clothes are practical, yet stylish. "Happy kids, happy mothers." That is when Little Label was born in the year 2005.



Meanwhile, the Amsterdam Little Label has become a mature online store with an impressive collection of continuous basics for babies and kids. Think rompers, shirts, pants, underwear, leggings, dresses and skirts. All in one sleek and trendy styles.

The baby and kids collection also contains a sweat collection, including 100% cotton hooded sweat from sweat skirts to baby jackets with matching trousers.

In summer 2011 besides the ongoing Basics, Little Label introduced a fashionable saisonable collection Little Label that will appear twice a year. This collection stands for 'fashion meets comfort'. The fabrics used are off a very high quality, the pieces have a fashionable finish and contain various special details such as all-over prints. The Little Label seasonal collections offer, sweat dresses ans skirts, blazer, funky hooded jackets and hats with fur lining and trendy baby rompers.


Children are pure and true, “what you see is what you get” and are the basics of Little Label. No disagreeing with toddlers on their clothes for they will want to wear these soft and comfy pieces.

The Little Label collections offers:

- A complete collection of beautiful high-quality basics;

- Complemented by a seasonal collection every summer and winter 'fashion meets comfort;

- Pretty sleek and trendy styles, even after frequent use and washing;

- Several items for children from 0 to 10 years;

- In trendy colors, both trendy and timeless, Mix and Match;

- Good sweat and wearable knit in 100% high quality cotton;

- Essential to every wardrobe, and also .... easily ordered online.

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