MARCH 12th, 2024

New summer-collection


The new summer collection has arrived!

Lovely summer pajamas for kids, woman and man. New colors and new prints. The well-known bestsellers are also back in stock.

And of course just as soft and comfortable as you are used to from us. Bring on those high temperatures. We are ready.

NOVEMBER 23rd 2023

Pajama-sets for 'Because We Carry'


This year, as for the last few years, Little Label won’t be participating in Black Friday.
That's why, rather than discounting on Black Friday, we'll be donating a kids pajama-set for every order placed on November 23rd till 26th to the foundation 'Because We Carry'.

Because We Carry Foundation - Be the change you want to see in the world
The 'Because We Carry' foundation puts refugee mothers first, helping them find support that is so important and bringing some joy, hope, and respect into what is a desperate situation. They arrange the practical things - because you can’t do much without diapers and clothes - while also encouraging them to laugh and dream together again. The foundation for a strong and gentle mother. The basics for children.

November 15th, 2023

Why we don't do Black Friday


Black Friday, Cyber Monday, Winter Sale, Mid Season Sale... There always seems to be a nice reason to offer high discounts. A short boost of our sales and attractive promotions for our customers and everyone is happy. 

But… it doesn't feel right. Large discounts in our online shop mean higher prices during the other months of the year to compensate. Little Label offers a good price / quality ratio all year round. Also, we stand for fair prices in the entire production chain, from cotton to the delivery of our products to the customer's home. Beautiful sustainable products at a realistic and competitive price.

As a customer, you must also be able to rely on the fact that if you buy beautiful basics for the kids in our online shop today, there will not be a big discount promotion in your mailbox tomorrow. That doesn't feel right. As a loyal customer of Little Label, you must be able to rely on us to charge the right price.

These big sales have therefore been causing mixed feelings for us for some time now and so we have decided not to run big price-promotions.

At Little Label, you can rest assured that our products are always competitively priced. And of course, we regularly try to surprise our customers with nice extras or small promotions, price reductions on older collections or temporary free shipping. We like to surprise you, but especially with the most beautiful sustainable products at a fair price every day of the year.

November 28th, 2023

FREE GIFT: Naïf's Bodylotion


We have a present for you! 

A free gift for you with your order in our webshop.
With orders over € 60 you will receive this great Hand & Body Lotion for us 'grown-ups' and for kids from Naif's personal care collection (valued € 14.95) with your order.

The promotion runs until Saturday November 4th or while stocks last.
So ..... don't wait too long! With orders over € 60 you will receive this great bodylotion as a gift.

May 23rd, 2023

FREE GIFT: a cotton tote bag XL 


We have a present for you! With orders over € 50 you will receive this nice XL cotton tote bag as a free gift! Visit our webshop and place your order. The bag will automatically be added to your shopping cart when you order more than € 50.

This large cotton bag is the perfect bag for the summer. The shape of the bag provides more than enough space for all your beach gear, groceries or while shopping!

The promotion runs until Sunday June 4th or while stocks last.
So ..... don't wait too long! With orders over € 50 you will receive this cotton bag as a gift!
The bag can also be ordered in our webshop for €19,95.

SEPTEMBER 6th, 2023

New Winter Sleepwear


Now online! Discover our new sleepwear collection in fresh colours and prints. Not only do they look good, but the entire collection is also made of the softest organic cotton.

New styles for girls and boys, and a new collection for grown-ups. Let's keep you warm all winter long.

AUGUST 25th, 2023

EXTRA discount in the outlet


So many great styles in our outlet. Underwear, sleepwear, newbornsets and many more kids-styles were recently added.

Shop now with an EXTRA discount on already discounted last items in the OUTLET. The more products there are in your shopping bag, the higher the discount.

Buy 2 items: 10% extra discount
Buy 3 items: 20% extra discount
Buy 4 or more: 30% extra discount

With the EXTRA % off, your discount may be up to 60% in our OUTLET.

SEPTEMBER 13th, 2022

Collaboration with Grace & Us 


And how nice it was to work with Anouk Smulders from Grace & Us.

With this women's collection we designed one of the pajamas together with Anouk Smulders from Grace & Us, what a joy that was. You can order the 'Grace & Us pajamas' from today in the shop. We have worked with a lot of love and a also a lot of fun on these pajamas.

The nights are getting colder and I hope, along with Anouk, that you enjoy wearing the new pajama collection as much as we enjoy making it.

AUGUST 8th, 2022

A new webshop


You can not have missed it, we have a very beautiful new webshop as of today. With many nice new functionalities that make us so very happy.

It was a big project, and as you might expect, we still have to make the final adjustments and do the finishing touch. If you notice something during your shopping that is not correct or unclear, let us know at bestel@littlelabel.nl.

AUGUST 7th, 2022

New returns portal


You can easily return through our online returns portal. You can directly download a return label yourself. Because of this new portal you can create your shipping label yourself, pay online and download it.

This allows us to take a part of the costs of the return for our account.  We think that is fair. By splitting the costs, the return costs will be substantially lower for our loyal customers

MARCH 20st, 2022

New summer-collection


The new summer collection has arrived!

Lovely summer pajamas and underwear for the kids. New colors and new prints. The well-known bestsellers are also back in stock.

And of course just as soft and comfortable as you are used to from us. And.... also the first summer pajama collection for women. Bring on those high temperatures. We are ready.

AUGUSTUS 31st, 2021

New: Woman pyjamas-collection


A big dream come true!

Little Label's comfy children's pajama collection is known and loved. I've been getting a lot of requests from mothers for a women's collection for years.

And now that moment is here:
A Little Label pajama line for women! As you are used to, naturally made from the softest organic cotton and with the perfect fit. 100% comfy and now with a feminine touch. A new season, a new collection of pajamas, for yourself and of course also for your mini-me!

JUNE 17th, 2021

Back in stock


The items of our newborn basics collection have been restocked again.

Good news! All rompers, baby suits, pants and shirts are back in stock for the little ones. Of course in the beautiful colors and subtle prints that you know from us, and made from the softest organic cotton.

FEBRUARY 14th, 2021

Wings of Support


In collaboration with KLM's 'wings of support', we have delivered a number of large suitcases full of pajamas to a number of orphanage-homes in Africa.

When you see the images.... Then you melt completely. Many thanks to the Royal Dutch Airlines KLM for the great help and good care!

your daily dose of softness