OUR PHILOSOPFY
100% COMFY
We make comfortable basics in the softest organic cotton: 100% COMFY. Our underwear and sleepwear collections are made from the finest materials in a sustainable and ethical way.
The starting point for our designers is for you to want to wear the basics every day and every night.
Our success-story is actually very simple: children themselves ask for Little Label, which is the best and most important feedback we can receive.
your daily dose of softness
WITH LOVE FROM AMSTERDAM
The Ultimate Softness
Little Label is a Dutch brand that has been designing beautiful basics for over 15 years, with a complete collection of underwear and sleepwear for babies, kids ànd adults in organic cotton.
After years of working for various magazines and publishers, in 2005 founder & general manager Charlotte de Leeuw decided to start up Little Label. She became fascinated by the entrepreneurship, the brand Little Label, and the people who have joined the Little Label team.
The collection consists of fine cotton basics for the little ones, kids, man and woman, for which the following always applies: "fashion meets comfort". Little Label items are designed so that kids want to wear them every day and night.
The stylish basics are made of the softest premium quality organic cotton, in beautiful colours and cool prints with a perfect fit. Trendy and sophisticated at the same time.
Social Awareness
We focus on sustainability, which means organic production, enduring design and material quality. Styles that last as long as possible, both aesthetically and quality-wise. With the use of beautiful colours, soft quality materials and great designs, all produced in an ethical way and in a sustainable environment, we created a brand that offers high quality products.
We select only the most beautiful materials and choose the highest quality production partners. For many years, we have been working well with the same suppliers in Portugal, Turkey and China, whom we visit regularly. It feels great and familiar to work with people you know and trust.
Also, we stand for fair prices in the entire production chain, from cotton to the delivery of our products to the customer's home. Beautiful sustainable products at a realistic and competitive price. That's why we have decided not to run big price-promotions. At Little Label, you can rest assured that our products are always competitively priced. We have a well-stocked outlet shop, with items from older collections at various discounts. Maybe you will find your favorite basic here at a very attractive price.
As a customer, you must also be able to rely on the fact that if you buy our products in our online shop today, there will not be a big discount promotion in your mailbox tomorrow. We like to surprise you, but especially with the most beautiful sustainable products at a fair price every day of the year.
WHO WE ARE
Our Team
Quality and comfort have been the Little Label tradition since 2005. We are a small team and we enjoy making beautiful quality basics. We are always inspired by the perfect balance between design, quality and comfort. Making the everyday special is what we love the most at Little Label.
We are an ambitious team who share the same passion: to develop the most beautiful and comfortable basic clothing that makes kids happy. We handle the entire process, from design (color, material selection and fit), production supervision, sales, communication, to the moment it is delivered to the customer.
A dream come true
Little Label's comfy children's pajama collection has been well-known and loved for a long time now. The last few years we have been getting a lot of requests from mothers for a women's collection. And now the time has come:
A Little Label pajama-collection for women! As you are used to, naturally made from the softest organic cotton and with the perfect fit. 100% comfy and now with a feminine touch.
We have worked on the collection with love and great pleasure. We hope you enjoy wearing the new pajama collection as much as we enjoyed making it.
