THE ULTIMATE SOFTNESS

Our products


Since 2005 we make comfortable basics in the softest organic cotton: 100% COMFY. Our underwear, sleepwear collections and basic Tees are made from the finest materials in a sustainable and ethical way.

The collection consists of fine cotton pieces for the little ones, kids, man and woman, for which the following always applies: "fashion meets comfort". 

We focus on sustainability, which means organic production, enduring design and material quality. Styles that last as long as possible, both aesthetically and quality-wise. With the use of beautiful colours, soft quality materials and great designs, all produced in an ethical way and in a sustainable environment, we created a brand that offers high quality products.

The starting point for our designers is for you to want to wear the basics every day and every night.

Our success-story is actually very simple: children themselves ask for Little Label, which is the best and most important feedback we can receive. 

Our suppliers


We focus on sustainability, which means organic production, enduring design and material quality. With the use of beautiful colours, soft quality materials and great designs, all produced in an ethical way and in a sustainable environment, we created a high quality brand.

We select only the most beautiful materials and choose the highest quality production partners. For many years, we have been working well with the same suppliers in Portugal, Turkey and China, whom we visit regularly. It feels great and familiar to work with people you know and trust.

GOOD COTTON

Our materials


Quality and comfort have been the Little Label tradition since 2005. Our materials are carefully chosen. The entire collection is made of the softest jersey cotton. In our fabrics we use (maximum 5%) elasthane for optimal wearing comfort and to maintain the nice fit.

The cotton we use at Little Label is organic and we only choose the highest quality cotton with the GOTS quality certificate. This means that the entire process -⁠ from farm to garment -⁠ is controlled, which means that we can guarantee that the impact on the environment is as little as possible.

HIGH QUALITY PRODUCTS AT A FAIR PRICE EVERY DAY OF THE YEAR 

Discounts & Sale


Winter Sale, Mid Season Sale, Black Friday... There always seems to be a nice reason to offer high discounts. We thought so too over the last few years. A short boost of our sales and attractive promotions for our customers and everyone is happy.

But… it doesn't feel right. Large discounts in our online shop mean higher prices during the other months of the year to compensate. Little Label offers a good price / quality ratio all year round. Also, we stand for fair prices in the entire production chain, from cotton to the delivery of our products to the customer's home. Beautiful sustainable products at a realistic and competitive price.

As a customer, you must also be able to rely on the fact that if you buy beautiful basics for the kids in our online shop today, there will not be a big discount promotion in your mailbox tomorrow. That doesn't feel right. As a loyal customer of Little Label, you must be able to rely on us to charge the right price.

These big sales have therefore been causing mixed feelings for us for some time now and so we have decided not to run big price-promotions. We have a well-stocked outlet shop, with items from older collections at various discounts. Maybe you will find your favorite basic here at a very attractive price.

At Little Label, you can rest assured that our products are always competitively priced. And of course, we regularly try to surprise our customers with nice extras and small promotions, a discount on older collections or temporary free shipping. We like to surprise you, but especially with the most beautiful sustainable products at a fair price every day of the year.

your daily dose of softness

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